Members of the NDC’s Communications Team in the Ashanti region have benefited from a three-day capacity building training to sharpen their communication skills so as to better propagate the achievement of the government to the public.
About 200 participants were Constituency Communicators and their Deputies, Public Relations Officers of the Tertiary Education Institutions Network, TEIN, and the media monitors of the party.
The event, which was on theme: ‘Ensuring Victory in 2016; Strategies and Tactics for Communication’, equipped the communicators with improved knowledge in the use of the social media, information communication technology tools, the internet and communicating to persuade.
The resource persons included an ICT expert, Stephen Adingo, Mrs. Betty Mould Iddrisu, Sam George and the National Communications Officer of the party, Solomon Nkansah.
Speaking to the Ashanti Today after the programme, the Ashanti Regional Communications Officer of the NDC, Samed Akalilu noted that the event was the first in the history of the party and aimed to build the capability and confidence of the communicators to sell the party and the government towards winning more votes for the party in next year’s general elections.
He said interest shown by members of the party from even the Ashanti region was an indication of the importance attached to the programme, saying that the objective was achieved.
Mr. Akalilu disclosed that with the support of some key members of the party, the Regional Communications Department has been resourced with some important tools necessary for effective delivery of its mandate.
Additionally, some of the communicators in the region have been provided with sophisticated mobile phones to enable them to discharge their responsibilities.
The National Communications Officer, Solomon Nkansah asked the party’s communicators to always be updated on issues, be focused on persuading people to their side and also respect their audience.